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2025

Coral Clean

CORAL CLEAN presents an eco-friendly packaging solution designed to make oral hygiene playful, educational, and sustainable for kids. Intended for display in pediatric dental clinics, each tube package includes a toothbrush, floss, and toothpaste, available in four fun flavors, each inspired by a unique sea animal that calls the coral reef home.

CATEGORY

Packaging 

Branding

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INDUSTRY 

Dental​ Products

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PROGRAMS

Illustrator 

Photoshop

BRAND CONCEPT & VISION merges sustainability with playful learning, creating packaging that is both practical and environmentally responsible. The brand’s purpose extends beyond packaging, it aims to raise awareness about coral reef contamination and its impact on marine life. By using eco-friendly materials, Coral Clean provides a solution that is both functional and educational, inspiring young minds to care for their planet.

TARGET AUDIENCE Coral Clean is designed for pediatric dental clinics, targeting children and their parents. The brand encourages kids to engage with their oral hygiene routine in a fun, interactive way while learning about marine life and the importance of protecting coral reefs.

DESIGN APPROACH The packaging acts as a reusable cup with a lid, designed to hold a toothbrush, toothpaste, and floss.

FOUR FUN FLAVORS! 

  • Clownfish Citrus 

  • Strawberry Starfish 

  • Sea Turtle Mint 

  • Blueberry Manta Ray

 

Each toothpaste box features a fun fact about its corresponding sea creature, while the main cup packaging highlights the mission of Coral Clean and its dedication to ocean conservation.

CONCLUSION Coral Clean is more than just an oral care brand, it’s an experience that fosters curiosity, learning, and environmental responsibility. Through strategic branding and thoughtful design, this packaging identity not only meets industry demands but also resonates with children and parents alike. This project demonstrates blending creativity with purpose, reinforcing the power of design in shaping brand narratives. 

"Splash into Healthy Smiles and a Healthy Ocean!"

Coral Clean

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