2024
Lotus Tea
Packaging
LOTUS Tea Packaging Design project aimed to create visually striking and culturally meaningful packaging for a luxury tea brand featuring three flavors, Jasmine, Lily, and Chrysanthemum, each color-coded in green, red, and yellow for easy recognition. Drawing on traditional Chinese patterns and natural elements to create a symbolic, elegant design, the packaging is uniquely crafted to fold into the shape of a lotus flower at the top, symbolizing grace and tranquility while serving as an elegant gift. This project balances functionality with artistry to resonate with culture and tea lovers alike.
CATEGORY
Packaging
Branding
INDUSTRY
Food
PROGRAMS
Illustrator
Classic Lightroom
(for images)
PAPER USED
Cover Weight
DESIGN PROCESS
Research
The goal was to design packaging that stands out on shelves while honoring the rich heritage of Chinese culture. The design draws inspiration from traditional Chinese motifs found in silk patterns, fans, architecture, and gardens, blending elegance with cultural symbolism.
DESIGN PROCESS
Sketches
The packaging was designed to stand out on the shelf with its unique shape, like an elegant souvenir you can display in your home or give as a thoughtful gift. Drawing inspiration from the Chinese gift-giving tradition and the calming essence of tea, plants, and herbs, the top folds closed into the shape of a lotus flower.
DESIGN PROCESS
Color & Type
The product line includes three flavors: Jasmine, Lily, and Chrysanthemum, each identified by distinct color for easy recognition.
Jasmine Green Tea
Lily Tea
Chrysanthemum Tea
DESIGN PROCESS
Branding
Building on the concept of the lotus, the brand transforms the flower into the shape of a teacup, adding a delicate oval at the top to represent the rim, blending the form, function, and meaning into a single visual element.
DESIGN PROCESS
Dieline
The dieline served as a template for the design, guiding the placement of a repeating lotus-inspired pattern. This shape is echoed on the top of the packaging when folded, reinforcing brand cohesion and attention to detail.
FINAL DESIGN
Dieline
Additional details were included, such as brewing instructions for loose tea herbs, storage tips to preserve freshness, and the complete list of ingredients. The front showcases the tea’s name, weight, and eco-friendly certification labels, along with the brand’s visual identity.
